The eDoctrina Corporation, one of the fastest-growing educational software companies nationwide, was established in 2005 by teachers in Buffalo, NY, in response to a need for better educational assessment software. Today, what began as a simple database, has grown into a multi-purpose educational software product that is being used by schools and school districts throughout the U.S.
In need of a website that reflected their mission to put the best educational tools in the hands of the nation's teachers and students, they turned to Homeroom as to deliver a custom graphic design that showcases the eDoctrina software through a series of online demonstration videos. Additionally, the site features an online webinar registration form for educators interested in learning more about the software.
eDoctrina's new site also includes an online store, powered by Homeroom's customizable e-commerce solution. Through the development of a product catalog and shopping cart system, visitors to the site may purchase a wide range of materials that are specially designed to support eDoctrina software, including: quick-reference cards, training manuals, brand apparel, and books about the educational philosophies supported by the product.
Homeroom gives eDoctrina the ability to create, update, and edit an unlimited number of content pages from any computer with internet access at any time.
Additionally, Homeroom contains built-in search engine optimization (SEO) tools that have the potential to improve visibility online and increase search engine ranking. eDoctrina chose an upgraded SEO package to include on-site optimization and Advanced Analytics. A specialist worked with eDoctrina to optimize page content and provide executive reporting regarding the site's search engine ranking and overall traffic resulting in tangible and visible improvements in the site's performance.